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About Us
Penguin Consulting Services specializes in helping B2B companies quickly identify and connect with prospects that have the highest probability of buying their solutions. This capability is delivered through smart campaign development and execution, inside sales implementation/enablement, and effective CRM design/configuration. Services are offered in flexible pricing packages, with immediate tangible results.
See what we can do for you
Demand Generation
Sales Development
Inside Sales
Sales & Marketing Automation
Featured Clients
“Marlon is on the cutting edge of the transformation of how inside sales, demand generation, and coordinated content gets done. He is one of the few leaders that has been able to leverage years of experience building and driving traditional inside sales organizations, while embracing new, powerful concepts around the buyer journey, content factories, buyer personas, user personas...”
Mark Smialowicz, President & CEO, Interset
Client Use Cases
New Logo Acquisition
Start-up wanted to focus on emerging markets in security analytics & machine learning. Implemented target account-based model to find budgeted projects. Secured $6M in funding & 300% increase in bookings in 1st year
Mid Market Growth
Sales team was struggling to sell complex solutions to medium enterprises. Developed new strategy for better-targeted campaigns and scoring of inbound leads to identify qualified opportunities faster. Transformed division into a $25M a year high growth market
At Risk Customer
Long-time analytics customer was at risk of going to a competitor. Developed special campaigns to leverage existing contacts and develop new opportunities. Within 18 months, built a substantial pipeline and sales team closed a $20M contract, the largest in 15 years.
Rapid Jumpstart
Client asked for a quick build-out of a best practice model & recruitment for sales development - all without disrupting Q4 activity. New model discovered a $300K opportunity in first week of deployment
SaaS Inside Sales
Mid-Market outside sales team was struggling to close both new prospects and expand footprint in existing accounts. Piloted inside sales model, yielding $1M in 6 months, $8M in 1st full year, and $16M in 2nd year.
