Jet Propulsion Laboratory Tour – (JPL) is not rocket science, or is it?
The superior customer experience at Jet Propulsion Laboratory This past weekend I spent Sunday taking a tour of the JPL center (opens to...
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Mike Braendel
- Oct 11, 2021
- 4 min
All About Account Based Outreach and Its Benefits
High-tech start-ups are targeting large enterprises to fuel faster growth In my recent interactions with colleagues and prospects in B2B...
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Mike Braendel
- Sep 26, 2021
- 5 min
The lost art of selling in real time
Sharing is Caring! The role of sales outreach for lead generation has evolved significantly since I first entered the high-tech industry...
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Mike Braendel
- Sep 26, 2021
- 3 min
Content Factory of Dreams: What is a content factory?
They say content is king. “If you build it, they will come.” But 24/7? As consumers, we are inundated with blogs, Twitter memes, YouTube...
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Mike Braendel
- Sep 26, 2021
- 4 min
How To Track Campaign ROI – The Right Way Defined
Sharing is Caring! One of the most contentious and challenging topics in B2B sales and marketing is campaign source attribution. First of...
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