October 8, 2020

The lost art of selling in real time

The role of sales outreach for lead generation has evolved significantly since I first entered the high-tech industry as a selling and marketing professional. Now, as […]
February 10, 2020
Sky Factory

Content Factory of Dreams: What is a content factory?

  They say content is king. “If you build it, they will come.” But 24/7? As consumers, we are inundated with blogs, Twitter memes, YouTube personalities […]
April 19, 2019
Track Campaign ROI

How To Track Campaign ROI – The Right Way Defined

One of the most contentious and challenging topics in B2B sales and marketing is campaign source attribution. First of all, what is it? Campaign source attribution […]
April 19, 2019
Jet Propulsion Laboratory

Jet Propulsion Laboratory Tour – (JPL) is not rocket science, or is it?

The superior customer experience at Jet Propulsion Laboratory    This past weekend I spent Sunday taking a tour of the JPL center (opens to the public […]